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Project Overview

For this project, I developed a comprehensive SEO strategy tailored to the Canadian Centre for Addictions (CCFA), a leading healthcare organization. The goal was to boost organic visibility, enhance content performance, and drive more patient inquiries through strategic SEO improvements. Below is the framework I created to achieve these objectives.
 

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SEO Goals & Challenges

Before diving into strategy, I first analyzed the key challenges CCFA faced in their SEO performance:

✔️ Low organic traffic despite high search demand in the addiction treatment space
✔️ Competitive landscape with other rehab centers dominating search results
✔️ Technical SEO gaps affecting site indexation and speed
✔️ Content gaps-lack of optimized, high-intent pages targeting patient queries
✔️ Local SEO opportunities to capture more location-based searches
 

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SEO Strategy Breakdown

1. Keyword & Competitor Research

• Conducted in-depth keyword analysis to identify high-intent, location-based search terms

• Benchmarked against top competitors to find content gaps and ranking opportunities

• Prioritized long-tail, conversion-driven keywords to attract the right audience
   

2. On-Page SEO Optimization

• Optimized existing service pages with targeted keywords, structured data, and clear CTAs

• Developed a content roadmap focusing on educational, trust-building blog topics

• Improved internal linking to boost authority and site navigation
   

3. Technical SEO Enhancements

• Recommended site speed improvements for better user experience and ranking potential

• Suggested indexation fixes to ensure critical pages were properly crawled by search engines

• Implemented structured data (schema markup) for richer search results
   

4. Content & Blog Strategy

• Proposed a content marketing plan with blog posts answering patient concerns

• Suggested an FAQ section to capture featured snippets in Google search

• Focused on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals to strengthen content credibility
   

5. Local SEO & Google My Business (GMB) Optimization

• Recommended GMB optimization to boost local visibility in Google Maps

• Suggested a review acquisition strategy to increase trust and local rankings

• Proposed geo-targeted content to attract users searching for addiction treatment near them
   

6. Link-Building & Authority Growth

• Outlined a high-quality backlink strategy targeting reputable medical directories

• Identified guest posting and digital PR opportunities to increase domain authority

• Built internal linking strategies to strengthen page authority distribution

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Expected Impact & Results Projection

If fully implemented, this strategy would drive:

✔️ 50-80% increase in organic traffic within 6 months
✔️ Higher rankings for competitive keywords in addiction treatment searches
✔️ Improved conversion rates through optimized content and CTAs
✔️ Stronger local presence attracting more location-based patient inquiries
✔️ Greater trust and credibility through content, backlinks, and user engagement

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Final Thoughts

This strategy focuses on long-term impact, ensuring that CCFA not only attracts more visitors but also converts them into actual patients seeking help.