Growth Marketing for SaaS & PLG Scale-Ups

I accelerate organic, product-led growth, from first sign-up to active user, without burning ad budgets.

Let’s Talk Growth

Georgia Dristila B2B Growth Marketer.jpg

What I do

I design growth loops that blend inbound, product, and activation strategies - helping users discover, stay, and share.

Build Inbound Engines That Scale

Turn SEO, content, and referrals into a steady flow of qualified sign-ups, built for sustainable traction, not one-off spikes.

Optimize Activation & Onboarding

Find your “aha moment” faster. Improve trial-to-paid conversion with clear onboarding and retention loops that keep users engaged.

Design Product-Led Growth Loops

Create shareable, in-product experiences that turn users into advocates, fueling organic, compounding growth.

See how I build growth loops →

Why work with me?

Driving real growth, I focus on turning sign-ups into active, paying users, not clicks and impressions.

Growth Loops

I connect SEO, onboarding, and product analytics so every experiment builds on the last - creating steady, self-reinforcing growth loops.

AI smart

Amplifying strategy with AI. It helps me move faster, uncover insights sooner, and focus where human judgment makes the biggest difference.

Metrics

I track what actually moves revenue - activation, conversion, and retention. Every decision connects back to business impact.

Remote teamwork

Built for remote, async teams. I work seamlessly within your workflow - transparent, fast, and self-managed. Strategy and execution stay aligned without endless calls or handoffs.

Growth Highlights

Each project blends strategy, execution, and systems that keep driving growth long after launch.

SEO & Funnel Optimization (B2B SaaS)

Outcome
+40% organic traffic, +28% demo conversions, no increase in ad spend.

Approach
Audited key pages for buyer intent, redesigned CTAs, and added proof elements.

See how I did that ↗

Referral & Viral Loop Pilot

Outcome
Referral signups ×4, 20% of new users from sharing.

Approach
Designed a simple in-product referral motion “Invite a teammate, unlock premium access for both,” framing sharing as collaboration.

See how I did that ↗

Onboarding Flow Redesign (PLG approach)

Outcome
+32% activation, +7% trial-to-paid rate, –15% early churn.

Approach
Mapped first-week experience, built quick-start templates, and introduced in-app guidance to speed up the “aha” moment.

See how I did that ↗

SEO Refresh & Content System

Outcome
+65% organic traffic in 5 months.

Approach
Built topic clusters around intent keywords and automated internal linking and backlink building to scale compounding inbound traction.

See how I did that ↗

My Approach

A mix of data, creativity, and fast iteration, built for SaaS and AI teams that want growth they can measure and repeat.

1. Diagnose
Deep-dive into acquisition, onboarding, and retention data to spot what drives or blocks momentum.

2. Design
Translate insights into focused experiments from SEO loops to onboarding flows and referral triggers.

3. Execute
Move fast, test transparently, and adapt in real time. Strategy and execution stay in sync, no long handoffs.

4. Scale
Double down on what works. Automate, systemize, and build repeatable growth loops that compound over time.

Ready to build real growth?

If you’re scaling a SaaS or AI-driven product and want compounding results, let’s talk.

Schedule a quick chat to find your biggest growth lever.

Let’s Talk Growth

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