Referral & Viral Loop Pilot
The Challenge
The product had steady growth but depended mostly on outbound efforts and paid ads.
Most users simply didn’t think to share.
The goal was to create a simple, genuine reason for users to bring others in, not with discounts, but with a natural feeling of collaboration.
The Result
x4 referral signups
20% of new users from sharing
The Action
-
Mapped the full sharing experience to see when and why users invited others.
-
Designed an in-product referral prompt that mattered: “Invite a teammate, unlock premium access for both.”
-
Reframed sharing as collaboration, not promotion, making users feel they were helping their team, not marketing a product.
-
Simplified the flow: one click, one invite, one reward.
-
Set up referral tracking and attribution to measure not only sign-ups but also activation and retention of referred users.
What Happened There?
By reframing sharing as teamwork, not marketing, the product’s referral motion finally clicked.
Users weren’t being asked to promote, they were being invited to bring someone along.
That small shift changed behavior: people started sharing because it made their own experience better.
And because both sides gained value, retention improved naturally.
The Takeaway
The best referral systems don’t feel like marketing.
They feel like progress.
When sharing helps users do their job better, growth becomes part of the product.