Case Studies

Real growth stories. Measurable, repeatable, and built to scale.

Each case study below shows how data, strategy, and fast execution turn challenges into compounding growth systems.

SEO & Funnel Optimization (B2B SaaS)

Outcome
+40% organic traffic, +28% demo conversions, no increase in ad spend.

Approach
Audited key pages for buyer intent, redesigned CTAs, and added proof elements.

See how I did that ↗

Referral & Viral Loop Pilot

Outcome
Referral signups ×4, 20% of new users from sharing.

Approach
Designed a simple in-product referral motion “Invite a teammate, unlock premium access for both,” framing sharing as collaboration.

See how I did that ↗

Onboarding Flow Redesign (PLG approach)

Outcome
+32% activation, +7% trial-to-paid rate, –15% early churn.

Approach
Mapped first-week experience, built quick-start templates, and introduced in-app guidance to speed up the “aha” moment.

See how I did that ↗

SEO Refresh & Content System

Outcome
+65% organic traffic in 5 months.

Approach
Built topic clusters around intent keywords and automated internal linking and backlink building to scale compounding inbound traction.

See how I did that ↗

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